As hard as you may try, you can only be in one place at a time. Your company brochure, however, can be in many places, helping you influence potential and existing customers. An effective brochure clearly and succinctly outlines what a company is about and what it has to offer. A poorly constructed brochure only confuses, frustrates and chases potential customers into the welcoming arms of the competition.
The following tips explain how to design a brochure that will properly represent your mission, outline what you have to offer your target audience and serve as an effective marketing and sales tool.
A good headline is key. The headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide. Many business owners mistakenly lead with their company's basic information. It's imperative, however, to capture your audience's attention and prompt them to read the rest of the brochure. Why bother taking the time to create a great brochure if your audience only reads the front and then discards it?
Remember the basics. Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide. All text should be in brief, easy-to-read blocks to provide clarity for the reader. Don't confuse the reader. Avoid the temptation to list too much information on your brochure.
Too many messages will confuse your audience and dilute your main points. Focus on what interests your target audience in a succinct manner, and they'll come away with an accurate understanding of what you can offer them and how you'll do it.What Makes An Effective Brochure For A Service Business?
It's OK to be proud of your business, but not at the expense of cluttering your brochure with irrelevant information. Avoid big words. There's no need to impress your target audience by using hard-to-understand words that will send the reader scrambling for a dictionary. Your goal is to provide the reader with information regarding your organization, and triple-word-score Scrabble words and lengthy acronyms are hardly the best way to accomplish this.
Plain speak is the best course of action. Include a call to action. Don't assume your audience will be moved to contact you or purchase your product or services after they read your well-crafted brochure. An effective brochure should include a call to action, such as an offer for a free product sample or a free estimate or gift.
This will entice readers and give them an incentive to act.
Sometimes people need that extra motivation to contact you. Don't be flimsy. A firm brochure is the equivalent of a firm handshake; it promotes confidence and competence. The weight, texture and overall feel are some of the first things someone will notice about your brochure. Use high-quality paper with a glossy finish to create a brochure that stands out.Are you a member? Register or Login. Brochures are an incredibly important part of identity and branding for any type of business.
A beautiful, modern brochure template can be a great starting point. All these brochure designs come in the form of a ready-to-go template, fully print ready, and most just cost a few dollars.
Download thousands of stunning brochure templates, flyer templates, and more with an Envato Elements membership. Explore Brochure Templates. This corporate brochure template is available in A4 size and comes to you as a fully customizable InDesign file. The minimal and clean design is what makes this brochure template special. This modern brochure template is designed for making various types of corporate and business reports.
The template features a stylish design with customizable elements. It also comes in multiple formats allowing you to edit the template using InDesign, Photoshop, and Illustrator. As well as PowerPoint and Keynote versions. Another modern brochure template you can use to craft professional business brochures for creative corporations. This template comes with 14 unique page layouts in A4 size. It can be easily customized using InDesign and Microsoft Word. Looking for an elegant brochure template to design a business or project proposal?
Then this template will come in a handy. The template features master page layouts for easily editing the design. And it comes in both A4 and US Letter sizes. This is a unique brochure template that comes in both portrait and landscape designs. Both templates are available in A4 size. The templates are also easily editable and you can change colors and text however you like as well.
It includes 14 unique page layouts in US Letter size.A company profile is a detailed document containing all the aspects of the business operations, from its financial and physical resources to its management structure. As a company profile is an effective way of demonstrating your reputation and credibility, you would need to put thought and effort into making them.
A business profile contains a description of all aspects of the business that is meant to be an informational material for people looking at the business.
Some of the important details that need to be present in a profile of a business include the background information and history of the business, a list of products and services offered, a profile on your staff, organizational structure, the successes of your company, and so on.
8+ Branding Company Brochures Samples
This way, you could compare your profile to a resume for your business. When done right, they then are very effective marketing tools. It often includes a lot of information about the business. This includes a list of the business activities that your company does on a day-to-day basis. It also helps if you provide your relevant certifications as well as your corporate methodology.
When making a corporate profile of your company, it would greatly help if you look at the company profiles of other business. You can even check how your competitors are doing their corporate profile. This way, you get an idea of how to do a better one. Look at the corporate profiles of the top companies and draw inspiration from them. Companies need to know how to handle these things when they happen. To do this, however, people in the organization would first need to know how to differentiate one from the other.
You may also see employee profiles. An incident is an unexpected event that happens in the workplace that may have caused to non-completion of a task.
It could also result to injury or damage. An incident may happen intentionally or unintentionally. Not all incidents are bad however. An incident can also be good. You may also see personal profile samples. An accident is always a bad and unexpected event that happens in the workplace.
Injury and damage always results from an accident. Companies may also need to include how they handle accidents and incidents in their company profile. A company description, apart from being in a company profile, is also a huge part of any business plan.
A company description contains the basic information about the company, including its location, its size, and its goals. This is the best part to place your company vision as it guides you in making the necessary decisions that guides where the company is going.Filter by Category.
Eliminate the risk of employees accidentally stretching, moving, discoloring you get the point your brand assets by locking down fonts, images, logos, position, and more. Sometimes you need to put on a serious face and get down to business. Our corporate business brochure templates are professional and sensible, making them right at home in the board room or at corporate events. But they are also current and stylish, making them the perfect balance of professionalism and personality.
Programs All Programs Funeral. Reports All Reports Annual. Template locking Never see a stretched logo or off-brand color again Eliminate the risk of employees accidentally stretching, moving, discoloring you get the point your brand assets by locking down fonts, images, logos, position, and more.
Corporate Business Brochure Templates Sometimes you need to put on a serious face and get down to business.I have a love-hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely avoiding salespeople and collecting the marketing brochures being handed out. As a copywriter, I have discovered a new delight in tradeshows.
I was handed two brochures that encapsulated the good and bad of brochure copywriting. A brochure can communicate important information about your company and products, and motivate potential customers to action.
If they are done well. Firstly, the headline and tagline make no sense to me, which makes them a waste of space. Two things really stand out in this sentence. The first bullet point tells me that there are local sales reps. The feature list ends with letting me know I can get a no obligation assessment.
35+ Marketing Brochure Examples, Tips and Templates
There is jargon and there are features, but with no connection to the benefits of making my life more energy efficient. The brochure copywriting on the front summarises what the product is glass insulation and its most important aspects.
The brochure copywriting on the flip side communicates their performance promise with a great graphic. In summary, I think this company has identified what its target customers will be most concerned about.
This brochure copywriting discusses how the product overcomes those concerns in a compelling way. It talks about the outcomes and makes me feel smart for considering this option.
Brochure copywriting needs to do more than present information. Everything — from the font, colours and graphics to the copywriting — needs to engage and persuade. Your marketing brochure needs to lock into the real motivators turning the cogs behind a decision, then back them up with facts and figures needed to justify that decision. Awesome content PLUS lots of critiques and personal coaching from me to make sure you know how to nail each technique. Belinda Weaver is a marketing and seo copywriter confidently walking the line between writing effective copy and creating an engaging brand personality.
She shares her successful techniques for creating engaging brands through awesome copywriting. FAB analysis, Belinda! I can see why you earn the big bucks. Jealous congrats on this tour de force.
I give it a 5-star high-energy rating. Best regards, P. Wow, thanks Paul! It felt like a bit of a rant but it was extremely frustrating to see such a cobbled together effort in the first brochure at a major trade show.
With people, just like me, collecting info to review over a cuppa at home although I admit mine was a champers after a day at a trade show the brochures were the whole pitch. Each stall would have cost a pretty penny and there were more than a few business letting themselves down in the brochure department. Great analysis. I too love to critique real world examples of marketing, especially those that assume you know more than the average person actually does.
I liked the second brochure too but I think they could improve it further by emphasising what I see to be as one of the key benefits staying warm or cool while saving on your energy bills — and boy do Melbourne houses need that product!Marketing brochures are flexible, easy to design, and can be used about anywhere.
They can play a key role in your overall marketing strategy.
Present them after warming up your leadsand your marketing content is bound to convert. And a well-designed marketing brochure helps your company project a consistent visual brand to every customer. No matter if your brochure is viewed on a computer screen, or at a bake sale it will look amazing. Our online drag and drop brochure maker tool makes it simple to customize your brochure template without any design know-how. Gradients are back in a big way this year. If I remember correctly, the last time gradients were this popular, we were still using AOL.
I would recommend using a neutral accent color to offset the color gradient. Too many random colors will ruin the effectiveness of the gradient. But a simple white or neutral background can really make the colors pop. Instead of turning your brochure into the next great novel, show information in a concise and engaging way by using data visualizations. Even a simple data visualization can tell a large story about your brand. Plus, people read and remember impactful images at a much higher rate than simple text or facts.
In the brochure example above they use a dark blue filter to give their design a cohesive feel, and to help the text pop from the background. A problem that every designer runs into is that the photos they want to use are all different shapes and sizes. One photo may be square, the other a portrait orientation and the final one, landscape. However, you can use an image frame to them all the same size or shape instantly.
In the marketing brochure above, they used circular image frames to integrate various images into their pages. And in my opinion, it looks amazing. Each image fits together perfectly and creates a cohesive theme throughout the brochure as well. Learn more about our travel brochure templates. Without it, readers or followers would have no idea what action you want them to take.
As you can see in the example above, there are actually two calls to action and they work together exceptionally well.Your Corporate Profile Brochure is meant to reflect what your company is in entirety, so, it deserves its due bit of diligent thought and planning.
The following points should serve as a useful guideline for writing your Corporate Profile Brochure:. If your company is relatively new, take the time to decide the image you need to project, and make sure all your marketing communications adhere to this image. This principle holds true for any piece of communication. When it comes to a corporate brochure, many people are extremely tempted to emphasize more on some new product or latest happening.
This leads to confusion in the minds of your consumers as to what your area of focus is and also makes your brochure less timeless. Always have a single focus for your communication and stick to it. Know who you need to talk to and what you need to say before you get started. When you meet a person for the first time, you always start with the basics — your name, what you do, etc.
Follow a sequence that builds up a clear image of what your company is for prospects who have not come across your company before. This line is your single most-important chance to hook a reader.
Do not make any overly dramatic statements, and certainly never attempt any tricks or false promises. Clever yet humble headlines with or without sub-headings do the job best. You may even consider including short profiles of a few key people. Remember that this piece of communication will have to last a while. Be very clear as to what action you want your reader to take, and make sure you ask him to take it. This message is best left for the end of your brochure. These statements should not be changed at all, if possible, and certainly not often!
The difference between these two statements is the subject of many a written and spoken word. In a nutshell — The Mission Statement needs to highlight the business your company is in, and its purpose for being in this business.